How to be a business mensch: Noah's Bagels founder, Noah Alper

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One of the country's leading bagel chains got its start right here in the Bay Area. We'll give you a second to guess which one.

Okay, the answer is Noah's Bagels.

Founder Noah Alper is a Berkeley resident and a self-professed "serial entrepreneur." He started six hugely successful businesses including Noah's Bagels, and now consults on business and marketing, nationwide. His new book is Business Mensch: Timeless Wisdom for Today's Entrepreneur.

KALW's Holly Kernan sat down with Noah Alper. We'll be hearing that conversation throughout today's show.