How to be a business mensch: Noah's Bagels founder, Noah Alper
One of the country's leading bagel chains got its start right here in the Bay Area. We'll give you a second to guess which one.
Okay, the answer is Noah's Bagels.
Founder Noah Alper is a Berkeley resident and a self-professed "serial entrepreneur." He started six hugely successful businesses including Noah's Bagels, and now consults on business and marketing, nationwide. His new book is Business Mensch: Timeless Wisdom for Today's Entrepreneur.
KALW's Holly Kernan sat down with Noah Alper. We'll be hearing that conversation throughout today's show.